drapeauCorporate travel plan - Danemark


Copenhagen: A few years ago (1998 and 2004-2005) S-tog, the subsidiary of the DSB railroad company in charge of rail transport in the city, tested two experimental inducements to go to work by bicycle and possibly by train + bike. The employees were lent a bike for a year and were entitled to a month’s free transportation by train (or bus). Result: a small-scale application, but a success.

Objectives :
           
The objective of S-tog was to develop travel by train by creating an attractive train + bike alternative to driving.


Methods :

Description of the offer :

The first experiment dates back to the late 1990’s. S-tog chose companies located about 2 km from a train station (between 1 and 3 km), which is a relevant distance for a short bike trip. The proposal was as follows: if an employee agreed to go to work by train and then travel by bike from the arrival station to his job, a bicycle would be lent him for a year and he would be entitled to free transportation by train (or by bus, as the case may be) for a month. At the end of the year, the new bicycle could be bought for 500 Kr (crowns, or about 60€, value as of 2001).

Organisation :

Idea/design

Investment/set-up

Management/operation

S-tog, subsidiary of DSB

S-tog + companies

S-tog + companies 


S-tog is a subsidiary of the national railway company, DSB (Danske StatsBaner), inside which there is a department in charge of bike matters. This department came up with the offer and made proposals to properly located companies. The first time, three of them responded and 50 employees took part in the experiment. The second experiment, following that first successful one, involved a contract with a single company employing 20 people.

Funding : 

  For the first experiment, S-tog requested aid from the government, which subsidized the offer. For the second experiment, which was carried out on a commercial basis, the government did not provide any subsidy; rather, the company paid a subsidy to S-tog for the costs related to the train + bike formula, considering the gains achieved by not creating any car parking spaces.

Communication :

At the marketing level, the offer is in fact an inducement, since it proposes to let the user discover a new mode of transportation free of charge before having to pay a fair price for it.
There was little communication, particularly because S-tog did not come up with the capacity required in order to deploy the offer on a larger scale.

Résults :
- Strengths : first experiment: 100% of the employees exchanged their car for the train + bike formula, since that was the condition of the agreement between the company and S-tog. Second experiment: 50% of the employees changed means of transportation. This saves the company money, since it does not have to build new parking spaces. The second experiment produced income for S-tog (the subsidies paid by the company and the additional tickets sold amounted to more than the  train - and bike-related expenses incurred by S-tog. The margin was 10%).

- Weaknesses : The system was not extended, as this would have exceeded the capacities of the Copenhagen traffic department.

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PDE Copenhague



Contacts : Anne Pilegaard, Responsable de l’offre, S-tog, APilegaard@S-TOG.DSB.DK - Jens Lerager, S-tog, jlerager@s-tog.dsb.dk